I do have to mention that I have done all the planning and preparation of producing our advert. At the end, there were some substitutions made to produce another advert by my team member.
As my buddy decided to produce the advert differently from my idea at the beginning we decided to make another advert that was more attractive, appealing and make the target audience crave for lots of Ferrero Rocher chocolates. We changed our advert because our ideas from start didn't work out so well at last.
With both of our agreement, we produce another advert that was much more appealing and meets the brief we were set except the primary and secondary researches such as the preparation, planning, Vox Pops .and Focus Group research came out differently.
Advert Production Unit 2 Ferrero Rolls Created by Maryam Latifi
Sunday, 17 October 2010
Thursday, 14 October 2010
Research at start of course (AO1)
As I was really unsure about how my advert should look like or how to produce it.
Yet also, the packaging was a nuisance aswell as it was really unclear how it should look like. Therefore, I had to make a new questionnaire despite that we've already done a questionnaire before but than filmed and record it for our focus group research. However, this questionaire is given out to the student.
The open and closed questions are as followed:
1) Do you like eating Ferrero Rochers?
If yes, what do you like about it and do want to have it occasionally or often?
2) What packaging in the chocolate market would you prefer? For example, do you like your chocolates to be in a box, rapper, tinned or in something else? Give a much-detailed answer as possible.
3) If you were to design a packaging for a chocolate company what would the shape, colour, size, typography be?
4) How many chocolates would you prefer in a chocolate package?
a) 3-4
b) 6-9
c) Or lots of chocolates.
5) Do you want the ratio between the quantity and the cost to be even? For example, would you buy a chocolate box that contains 6 chocolates with the price of £1.00 or £3.50? Please state your preferred cost and quantity.
6) What price would you recommend for a Ferrero Rocher chocolate to be?
a) 30p or less
b) 50p
c) £1.00
d) £1.50
e) £2.00 or more
7) How would you want a chocolate advert to make you feel like? Circle one answer please.
a) Feel good.
b) A product that fights against something to protect you. For example, like toothpaste advert.
c) Popular
d) Become a part of the elite group.
8) About the ideas of the rebranding of the packaging for our campaign, Ferrero Rochers, what do you think about it? For example, you can talk about the logo, the use of the material, the graphics, decoration, typography, ingredients of the product on it and many more. Give a much-detailed answer as possible please.
9) Do you want a chocolate packaging to be fancying, include lots of decoration on it, have lots of labels with typography, and make the packaging big and bold? Your recommendation will guide us to the best chocolate packaging.
10) Where do you prefer buying your chocolates?
Circle one
a) Marks and Spencers
b) Waitrose
c) Sainsbury’s
d) Lidl
e) Aldi
f) Corner shops
g) Other shops (If yes, please name the particular shop)
11) Ferrero Rocher has made a range of chocolates, what do you think about them which one do you like the most?
12) If you were to rebrand a Ferrero Rocher would you like to keep the conventional elements similar or change it completely to make it unique and stand out? If yes, what would you substitute about it?
13) What chocolates in the market do you think stands out the most? Give as much as details as possible please.
Created by Maryam Latifi
Yet also, the packaging was a nuisance aswell as it was really unclear how it should look like. Therefore, I had to make a new questionnaire despite that we've already done a questionnaire before but than filmed and record it for our focus group research. However, this questionaire is given out to the student.
The open and closed questions are as followed:
1) Do you like eating Ferrero Rochers?
If yes, what do you like about it and do want to have it occasionally or often?
2) What packaging in the chocolate market would you prefer? For example, do you like your chocolates to be in a box, rapper, tinned or in something else? Give a much-detailed answer as possible.
3) If you were to design a packaging for a chocolate company what would the shape, colour, size, typography be?
4) How many chocolates would you prefer in a chocolate package?
a) 3-4
b) 6-9
c) Or lots of chocolates.
5) Do you want the ratio between the quantity and the cost to be even? For example, would you buy a chocolate box that contains 6 chocolates with the price of £1.00 or £3.50? Please state your preferred cost and quantity.
6) What price would you recommend for a Ferrero Rocher chocolate to be?
a) 30p or less
b) 50p
c) £1.00
d) £1.50
e) £2.00 or more
7) How would you want a chocolate advert to make you feel like? Circle one answer please.
a) Feel good.
b) A product that fights against something to protect you. For example, like toothpaste advert.
c) Popular
d) Become a part of the elite group.
8) About the ideas of the rebranding of the packaging for our campaign, Ferrero Rochers, what do you think about it? For example, you can talk about the logo, the use of the material, the graphics, decoration, typography, ingredients of the product on it and many more. Give a much-detailed answer as possible please.
9) Do you want a chocolate packaging to be fancying, include lots of decoration on it, have lots of labels with typography, and make the packaging big and bold? Your recommendation will guide us to the best chocolate packaging.
10) Where do you prefer buying your chocolates?
Circle one
a) Marks and Spencers
b) Waitrose
c) Sainsbury’s
d) Lidl
e) Aldi
f) Corner shops
g) Other shops (If yes, please name the particular shop)
11) Ferrero Rocher has made a range of chocolates, what do you think about them which one do you like the most?
12) If you were to rebrand a Ferrero Rocher would you like to keep the conventional elements similar or change it completely to make it unique and stand out? If yes, what would you substitute about it?
13) What chocolates in the market do you think stands out the most? Give as much as details as possible please.
Created by Maryam Latifi
Advert (AO2)
Planning for my advert production Unit 2 02/10/10
For this Unit 2 I have to prepare and plan in advance for the production of my advert. Therefore, I have planned what I require for my advert which is the following:
Props/Location
- We need real Ferrero Rocher chocolates.
- The packaging of the Ferrero Rolls must be made which has its slogan and logo on it.
- The sixth form common room is the location but it must be not too crowded as we only need 6 pupils must remain there.
- The sixth form common room is the only location that we use for our advert.
- We need school facilities in the sixth form common room such as books, pens, newspapers just to make the sixth form common room look original like it has been used by students.
- We need 3 male character and 3 female characters to promote anti- sex discriminatory practice.
- The six characters that we need must be no younger or older than my target audience aged 15 to 20.
- Camera, charged batteries and a tripod.
- As we all know adolescence is the life stage of stimulation, excitement, joyful, academic and all teenagers are into fashion and want to look appeal to their opposite or similar sex. The good example for this point is the X factor which has a wide range of young contestants.
- We also need chairs or sofas in the sixth form common room to make it appear like a real location where young people assembly together and hang around with each other.
- Finally, the characters must act professional to avoid misunderstandings or confusions.
Customs
- Fashionable custom like Jeans, Nike tops, shoes, accessories, collage bags, phone etc. anything that symbolically represents young people.
Characters
The 3 males are Claye, Omar, Luke and the 3 females are Anna, Mardjan and Anastasia.
Created by Maryam Latifi
For this Unit 2 I have to prepare and plan in advance for the production of my advert. Therefore, I have planned what I require for my advert which is the following:
Props/Location
- We need real Ferrero Rocher chocolates.
- The packaging of the Ferrero Rolls must be made which has its slogan and logo on it.
- The sixth form common room is the location but it must be not too crowded as we only need 6 pupils must remain there.
- The sixth form common room is the only location that we use for our advert.
- We need school facilities in the sixth form common room such as books, pens, newspapers just to make the sixth form common room look original like it has been used by students.
- We need 3 male character and 3 female characters to promote anti- sex discriminatory practice.
- The six characters that we need must be no younger or older than my target audience aged 15 to 20.
- Camera, charged batteries and a tripod.
- As we all know adolescence is the life stage of stimulation, excitement, joyful, academic and all teenagers are into fashion and want to look appeal to their opposite or similar sex. The good example for this point is the X factor which has a wide range of young contestants.
- We also need chairs or sofas in the sixth form common room to make it appear like a real location where young people assembly together and hang around with each other.
- Finally, the characters must act professional to avoid misunderstandings or confusions.
Customs
- Fashionable custom like Jeans, Nike tops, shoes, accessories, collage bags, phone etc. anything that symbolically represents young people.
Characters
The 3 males are Claye, Omar, Luke and the 3 females are Anna, Mardjan and Anastasia.
Created by Maryam Latifi
Thursday, 7 October 2010
Research at start of course (AO1) Level 3
My main findings are to :
- make it cheaper as it will become affortable for the teenager to purchase the product. Thus, we also need to balance the price as it shouldn't effect our company.
- create bold, vibrant and exoctic colours.
- Not to exaggerate too much when making the product (e.g. not decorate the packiging to much with typography or colours) Keep it balanced.
- Commercial can be humerous, hysterical, or romantic.
- Make it modern.
- Keep the conventional golden and shiny colour of Ferrero Rocher but remove the brown cups underneath.
- Make the packaging small enough as it enables teenagers to carry it around easily.
Likewise, the quantity of the chocolates in the packaging are fewer than normal as it's made for the teenage audience. This is because we don't want make the product unhealthy.
- Yet also, we've kept the company's name , 'Ferrero' but changed the 'Rochers' into 'Rolls' as it reflects our new packaging which is in a tube that enables the young customers to carry it portably and it fits in anywhere.
- Likewise, the lid of our packaging is reuseable.
In conclusion, our helpful collage counterparts has helped us thoroughly towards answering our questions.
Many thanks to Julian, Omar, Luke and Steven. (shown below)
Created by Maryam Latifi
- make it cheaper as it will become affortable for the teenager to purchase the product. Thus, we also need to balance the price as it shouldn't effect our company.
- create bold, vibrant and exoctic colours.
- Not to exaggerate too much when making the product (e.g. not decorate the packiging to much with typography or colours) Keep it balanced.
- Commercial can be humerous, hysterical, or romantic.
- Make it modern.
- Keep the conventional golden and shiny colour of Ferrero Rocher but remove the brown cups underneath.
- Make the packaging small enough as it enables teenagers to carry it around easily.
Likewise, the quantity of the chocolates in the packaging are fewer than normal as it's made for the teenage audience. This is because we don't want make the product unhealthy.
- Yet also, we've kept the company's name , 'Ferrero' but changed the 'Rochers' into 'Rolls' as it reflects our new packaging which is in a tube that enables the young customers to carry it portably and it fits in anywhere.
- Likewise, the lid of our packaging is reuseable.
In conclusion, our helpful collage counterparts has helped us thoroughly towards answering our questions.
Many thanks to Julian, Omar, Luke and Steven. (shown below)
Created by Maryam Latifi
Ferrero Rolls Animatic of my Storyboard Advert (AO2)
Created by Maryam Latifi.
Analysis about the anamatic of my storyboard.
Through anamatics my storyboard, perfectly shows that our advert starts, as the main character opens the door. From his point of view, he sees that his counterparts are laying lazy like on the sofa or playing around as if they have nothing to do. This signifies that they aren't very energetic, they're boring, have lack of energy. As a result, of this they will become unsuccessful in life due to lack of motivation reading through their body language and gesture.
To set a good example, we decided to domain Ferrero Rolls in the commercial so that it symbolically reflect to the teenage audience that they'll become energized, makes them 'feel good', puts volume into their life and by reading between the lines it, basically, conveys the message of 'live your life to the fullest' but at the same time balance it as the location is in an academic premises, the sixth form common room.
The sixth form common room is the perfect place to shot our video as it can be used at any time, there isn't anyone at lesson times disturbing you.
However, the storyboard continues as the main character who opens the door introduces the rebranded Ferrero Rolls to the female character and obviously, to the target audience aswell.
As the girl wakes up and sees him walking towards her, he than, offers her the chocolate, she takes it and eats it, as soon as she tastes the delicious creamy, crunchy, multilayer, multi-sensory chocolate and hazelnut delight. Instantly, she becomes excited, light hearted, energetic, and looks full of life. This way the chocolate becomes the key object/prop in the advert.
The main character, than, shares the delightful Ferrero Rolls to his friends as they created a rather dull, dark and sleepy atmosphere at the beginning, but, at the end they leave a positive, yet also light hearted mood behind.
At last, the slogan 'A piece for everyone makes you go crazy' connotes that the slogan reflects the advert as a 'feel good', 'time to celebrate', delicious, delightful, relaxing, joyful and indulging chocolate.
In conclusion, our advert is very short as it's 30 seconds long, yet also, it's a pack shot advert meaning the advert and the slogan is shown at the end.
Thus, the lines of appeal for my advert is that it has some elements of comedy/humour attached to it and the domain product, which is the Ferrero Rolls, is the solution to a serious problem which is that teenagers, academically, are often lazy and aren't motivated or energized enough to take on the pressures of life. As a result, they are more likely to stay unskilled in life.
This is why I have decided to use the chocolate as the main source to energize and motivate the teenage characters so the target audience too to take on the pressure of life much more beter.
Most importantly, the purpose of this advert is that I want to convey to the target audience that the rebranded chocolate, Ferrero Rolls, is mainly aimed at young people so that they taste the desirable chocolate and indulge themselves.
Yet also, it conveys to the target audience that whenever you or people are you, feel down, have lack of energy or aren't motivated enough give them the chocolate and taste the 'feel good' sense. Yet also, become wild.
Our anamatic enables us to make our storyboard more meaningful and understandable.
Created by Maryam Latifi!
Thursday, 30 September 2010
Friday, 24 September 2010
Focus Group Questions Research at the start of the course (AO1)
Feel free to answer these questions as we would like to know what you think ...
2. What do you think about the colours?
3. What do you think about the price?
4. Do you think this new design would appeal to more teenagers and why?
5. What do you not like about it?
6. What kind of adverts appeal to you more for example... funny humorous
7. How often do you buy Ferrero Rocher's?
8. Where do you see adverts mostly for example.... facebook pop-ups
9. Is there any negative or positive comments you have about our new product?
10. Can you think of any catchy slogans?
Created by Rukshana
Research at start of course (AO1)
This is a research task into similar adverts/ identifying conventions.
Upload three adverts that target a similar audience to mine and explain the conventions and line of appeal.
The first advert that is aiming at the same target audience as ours is shown above. Likewise, the advert is a packshot as it may not have a product to publish but it does tell the audience at the end what the objectives are and what it's aiming at.
The mood created in this advert varies as there is different types of lines of appeal used such as humerous, comedy and solution to a problem.
However, it is also more of a narrative like advert which is set to tell a story to the audience at the beginning and end the advert with a happy ending where the teenagers aren't afterall useless by messing about or hanging around doing nothing. So it's more than a 30 second advert.
Most improtantly, it breaks the strong stereotypical opinions about young people.
Personally, I like this commercial because the way it uses real life teenagers as actors to create a sense of realism makes it more appealing to the teenage audience.
The line of appeal on this advert is that it uses the advert as a solution to a problem. Here, the problem is that the advert is challenging the stereotypical views about young people. In society, either the media or individuals themselves commonly scapegoat the members of a group for doing something. For example, black African Carabbean boys are more likely to be scapegoated about stelling or something to do with crime. As a result, this advert has been produced to go against conventional views and thought of people about jufinilee issues.
In addition, this is a very powerful commercial as it begins with a very unusual situations where a group of teenagers are hanging or messing about in a park. As soon as the audience sees them they instantly, start labelling in there mind about the conventional or stereotypical teenagers. People will instantly create personal persepectives about young people. For example, they might think as soon as they see the commercial that they have nothing to do but being lazy, they're drunk, loud, smoking, fighting, disrespectful, swearing, wearing hoodies, and can't keep their trousers up. This makes it more appealing to the teenage audience as they know people will think or label them like this. For example, when somebody is robbed some people will immidiatly scapegoat the teenagers.
In conclusion, the voice over of the man on the commercial is very conventional and appealing as it uses the typical labels people make about teenagers. This advert makes people to actually think before they say something. For example, he's saying, ''is this your view of young people? drunk, loud, smoking, swearing, wearing hoodies, can't keep their trousers up''. Than he backs up the teenagers by saying'' Well think again , teenagers are more creative than ever before''.
Hereby, the purpose of this advert is to substitue people's traditional views about young people.
This connotes that people will actually say ''wait a minute'' he is right teenagers aren't always the way they are conventionally, labelled. So the convetional interpretations had been denied and almost removed from the people's minds.
Created by Maryam Latifi
Thursday, 23 September 2010
Research at start of course (AO1)
http://www.youtube.com/watch?v=TX6O4lY5tAA
Researching into similar adverts/ identifying conventions.
The video above has a similar target audience as mine which is boys and girls aged 17-19. The conventions in this advert to my advert is that they are aiming for the same age group as mine. moreover, the pace of the advert is fast similar to my advert. My advert is about Ferrero Rolls which has an excited fast paced track at the end as the teenagers get together and starts to get full of life and just dances and jumps around as conventional teenagers do.
The music of the advert the genre of rock and roll, energetic and motivated juveniles. Similar to mine where there behaviour/attitude at the end of my commercial is the same.
However, the advert on YouTube shows a group of young people getting together to produce a commercial about raising funds for The Teenage Fund Raising Cancer Trust, so these teenagers will be doing activities with the wider teenage public to raise money for the charity such as skaters and BMX riders will be present to gain more funding. Hereby, this will make the advert more appealing as it is using well known and popular people to persuade teenagers to come and see the performance and pay aswell. That will be the only way to get teenagers help them.
Intrestingly enough, the advert shows or starts to give direction or information about the event at the end so it's a pack shot advertisement. The purpose of this advert is persuade as much as young people to come to the fund raising event as possible to help the individuals whom are really in need for help.
Yet also, the lines of appeal for this advert is aspiration so they want and need more young people to raise more money to the vulnerable teenagers whom are really in need for someone or something.
Yet also, at the end the female character doesn't speak verbally but technically as if she is a robot this connotes that she is speaking for the teenage cancer patients which desperately needs help from the wider public but can't speak out due to there serious illnesses. As a matter of fact, eventhough the voice over of the robot like woman is not quite powerful in persuading the teenage audience or the wider public to fund money, in my view.
In addition, the costumes, props and location of the teenage commercial are very conventional. For instance, they've got a spray can on their hand as they will obviously, use graphic to connote meaning to the audience through writing and their costumes are black which connotes mystery, dominance and desire.
Also, the location is outdoors which will be very appealing to the teenage audience as they favour to stay outdoors and have fun rather than staying always indoors and make life boring.
Most importantly, the characters in the advert on YouTube where all young girls and boys similar to that from mine as I am using teenage characters aswell to make it more appealing.
In conclusion, this advert appeals to the teenage audience because ,firstly, it's very youthful through the use of props, customs and location. Secondly, the music was very up beating as it was mainly aimed at young rock and roll audiences. And the actors were, basically, representing the teenagers being creative.
In my opinion, to advert a Teenage Cancer Trust this advert that I saw on YouTube was entirely 100% successful or powerful advert to convey an effective message across.
The End!
Created by Maryam Latifi:)
Researching into similar adverts/ identifying conventions.
The video above has a similar target audience as mine which is boys and girls aged 17-19. The conventions in this advert to my advert is that they are aiming for the same age group as mine. moreover, the pace of the advert is fast similar to my advert. My advert is about Ferrero Rolls which has an excited fast paced track at the end as the teenagers get together and starts to get full of life and just dances and jumps around as conventional teenagers do.
The music of the advert the genre of rock and roll, energetic and motivated juveniles. Similar to mine where there behaviour/attitude at the end of my commercial is the same.
However, the advert on YouTube shows a group of young people getting together to produce a commercial about raising funds for The Teenage Fund Raising Cancer Trust, so these teenagers will be doing activities with the wider teenage public to raise money for the charity such as skaters and BMX riders will be present to gain more funding. Hereby, this will make the advert more appealing as it is using well known and popular people to persuade teenagers to come and see the performance and pay aswell. That will be the only way to get teenagers help them.
Intrestingly enough, the advert shows or starts to give direction or information about the event at the end so it's a pack shot advertisement. The purpose of this advert is persuade as much as young people to come to the fund raising event as possible to help the individuals whom are really in need for help.
Yet also, the lines of appeal for this advert is aspiration so they want and need more young people to raise more money to the vulnerable teenagers whom are really in need for someone or something.
Yet also, at the end the female character doesn't speak verbally but technically as if she is a robot this connotes that she is speaking for the teenage cancer patients which desperately needs help from the wider public but can't speak out due to there serious illnesses. As a matter of fact, eventhough the voice over of the robot like woman is not quite powerful in persuading the teenage audience or the wider public to fund money, in my view.
In addition, the costumes, props and location of the teenage commercial are very conventional. For instance, they've got a spray can on their hand as they will obviously, use graphic to connote meaning to the audience through writing and their costumes are black which connotes mystery, dominance and desire.
Also, the location is outdoors which will be very appealing to the teenage audience as they favour to stay outdoors and have fun rather than staying always indoors and make life boring.
Most importantly, the characters in the advert on YouTube where all young girls and boys similar to that from mine as I am using teenage characters aswell to make it more appealing.
In conclusion, this advert appeals to the teenage audience because ,firstly, it's very youthful through the use of props, customs and location. Secondly, the music was very up beating as it was mainly aimed at young rock and roll audiences. And the actors were, basically, representing the teenagers being creative.
In my opinion, to advert a Teenage Cancer Trust this advert that I saw on YouTube was entirely 100% successful or powerful advert to convey an effective message across.
The End!
Created by Maryam Latifi:)
Analysing Similar Adverts/ Identifying Conventions Research t the start of the course (A01)
This chocolate advert above is 45 minute long.
Finally, the last advert which I needed for the task described at the beginning of this blog is this, the Cadbudy chocolate advert, which is very successfully produced using highly skillful techniques to gain more consumers. Yet also, for me it's very inspirational as I learn from the techniques they've used such as lighting in the studio is very bright and makes the gorilla and his drummers stand out from everything else in the advert.
Again, the conventional source of this advert is that it shows the product at the end. Pack shots are mainly used to make the audience watch the advert until the end and guess what it's all about. Personally, I think the purpose of this advert is that it conveys to the audience that as you eat the chocolate you will see life much more in a surreal manner (e.g. seeing a money play on drummers and listen to an old song). However, there isn't any voice over to explain to the audience what's happening in the advert. As the image, character, and the advert itself tell the story.
To finalize the lines of appeal are surreal because we don't see a gorilla normally, playing drums and as he listens to the song he looks or feels very calm and relaxed. As a result, the surrealism makes the chocolate advert a comical and humorous type of advert.
It uses music to grab attention of the target audience which is teenagers and the setting of this is in a studio which is a perfect setting for an advert to gaze in teenagers to the advertisement of the chocolate product. This is because a studio connotes where celebrity mainly are. Therefore, this makes the gorilla seem as if though the is popular and well known for drumming, so this is way teenagers may like, the fact, that the main character is a gorilla playing on the main prop which is the drummer.
Most importantly, this advert is very memorable because its original as there is no such advert like this and the music is catchy, the lyrics are easy to remember. When seeing this advert, at the first time, it may have been confusing to understand how this relates to the Cadbury dairy milk chocolate, but at the end the slogan shows 'a glass and a half full of joy' which interprets that eating this chocolate makes you feel happy, this is shown by the facial expressions on the gorilla's face. The facial expressions show that the gorilla is feeling the music and is getting ready to play the drums doing something that obviously a gorilla doesn't do.
Overall, we could, as we have looked learned from the three adverts how to produce a successful advert for our target audience, we could consider to apply some or more techniques to our advert for Unit 2.
Created by Maryam Latifi
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