Ferrero Rolls Animatic of my Storyboard Advert (AO2)

Created by Maryam Latifi.


Analysis about the anamatic of my storyboard.

Through anamatics my storyboard, perfectly shows that our advert starts, as the main character opens the door. From his point of view, he sees that his counterparts are laying lazy like on the sofa or playing around as if they have nothing to do. This signifies that they aren't very energetic, they're boring, have lack of energy. As a result, of this they will become unsuccessful in life due to lack of motivation reading through their body language and gesture.
To set a good example, we decided to domain Ferrero Rolls in the commercial so that it symbolically reflect to the teenage audience that they'll become energized, makes them 'feel good', puts volume into their life and by reading between the lines it, basically, conveys the message of 'live your life to the fullest' but at the same time balance it as the location is in an academic premises, the sixth form common room.
The sixth form common room is the perfect place to shot our video as it can be used at any time, there isn't anyone at lesson times disturbing you.
However, the storyboard continues as the main character who opens the door introduces the rebranded Ferrero Rolls to the female character and obviously, to the target audience aswell.
As the girl wakes up and sees him walking towards her, he than, offers her the chocolate, she takes it and eats it, as soon as she tastes the delicious creamy, crunchy, multilayer, multi-sensory chocolate and hazelnut delight. Instantly, she becomes excited, light hearted, energetic, and looks full of life. This way the chocolate becomes the key object/prop in the advert.
The main character, than, shares the delightful Ferrero Rolls to his friends as they created a rather dull, dark and sleepy atmosphere at the beginning, but, at the end they leave a positive, yet also light hearted mood behind.

At last, the slogan 'A piece for everyone makes you go crazy' connotes that the slogan reflects the advert as a 'feel good', 'time to celebrate', delicious, delightful, relaxing, joyful and indulging chocolate.

In conclusion, our advert is very short as it's 30 seconds long, yet also, it's a pack shot advert meaning the advert and the slogan is shown at the end.
Thus, the lines of appeal for my advert is that it has some elements of comedy/humour attached to it and the domain product, which is the Ferrero Rolls, is the solution to a serious problem which is that teenagers, academically, are often lazy and aren't motivated or energized enough to take on the pressures of life. As a result, they are more likely to stay unskilled in life.
This is why I have decided to use the chocolate as the main source to energize and motivate the teenage characters so the target audience too to take on the pressure of life much more beter.

Most importantly, the purpose of this advert is that I want to convey to the target audience that the rebranded chocolate, Ferrero Rolls, is mainly aimed at young people so that they taste the desirable chocolate and indulge themselves.
Yet also, it conveys to the target audience that whenever you or people are you, feel down, have lack of energy or aren't motivated enough give them the chocolate and taste the 'feel good' sense. Yet also, become wild.

Our anamatic enables us to make our storyboard more meaningful and understandable.

Created by Maryam Latifi!