Evaluation for the Ferrero Rolls

 Evaluation of Unit 2:Advertising Campaign.

My final product meet the brief in many ways. This was that my task was to devise a whole new marketing campaign and design a slogan and a logo which we've exactly done. The advert may have been different from the pre production tasks but we've managed to meet the brief.

The 3 key practical skills I've developed through Unit 2 are:
-Editing which I've demonstrated in my focus group on blogger Unit 2
- Lighting techniques which I've used natural lighting whilst making my advert.
However, in my next advert I will be improving my advert by using different shots, sound effects and packshot.
- Making a blogger account and Slideshare account.

The two key research skills I've developed through this Unit are:
- Creating an audience profile by first producing it on PowerPiont and then convert it on to Slideshare and on to my Blogger account. 
- Pre-structure my qualitative questionnaire and than doing my focus group. I've learned a lot by doing my primary and secondary researches.

My main role was to analyse and evaluate all the pre production and the post production work I've produced on blogger. For example, I've sketched and annotated my storyboard and produced the focus group research, the audience profile and all the primary and secondary researches. (For evidence see blogger)

The two technical skills I need to develop are Stopmotion, Imovie, Imotion and Photoshop.
Using different types of technological facilities like the digital cameras, full HD voice recorder and camcorder.

There are two team work/research skills I need to develop further are that I need to develop my communcation skills when working with someone and improve my time management skills.
The research skills I need to improve are knowing how to make an accurate, approapraite and well structured questionnaire. For example, providing boxes for a closed questionnaire or for an open questionnaire I need to leave enough space for individuals to be able to answer the questions properly.
Finally, my focus group research skills needs to be improved through better editing, filming and using a variety of shot types to create effect.

Overall, I really enjoy making this advert and the brief was achieveable.

My Ferrero Rocher Advert (A02)

http://www.youtube.com/watch?v=TcM08hmx1bE due to some difficulties on my Youtube account I've also included the URL of my video.