I do have to mention that I have done all the planning and preparation of producing our advert. At the end, there were some substitutions made to produce another advert by my team member.
As my buddy decided to produce the advert differently from my idea at the beginning we decided to make another advert that was more attractive, appealing and make the target audience crave for lots of Ferrero Rocher chocolates. We changed our advert because our ideas from start didn't work out so well at last.
With both of our agreement, we produce another advert that was much more appealing and meets the brief we were set except the primary and secondary researches such as the preparation, planning, Vox Pops .and Focus Group research came out differently.
Advert Production Unit 2 Ferrero Rolls Created by Maryam Latifi
Sunday, 17 October 2010
Thursday, 14 October 2010
Research at start of course (AO1)
As I was really unsure about how my advert should look like or how to produce it.
Yet also, the packaging was a nuisance aswell as it was really unclear how it should look like. Therefore, I had to make a new questionnaire despite that we've already done a questionnaire before but than filmed and record it for our focus group research. However, this questionaire is given out to the student.
The open and closed questions are as followed:
1) Do you like eating Ferrero Rochers?
If yes, what do you like about it and do want to have it occasionally or often?
2) What packaging in the chocolate market would you prefer? For example, do you like your chocolates to be in a box, rapper, tinned or in something else? Give a much-detailed answer as possible.
3) If you were to design a packaging for a chocolate company what would the shape, colour, size, typography be?
4) How many chocolates would you prefer in a chocolate package?
a) 3-4
b) 6-9
c) Or lots of chocolates.
5) Do you want the ratio between the quantity and the cost to be even? For example, would you buy a chocolate box that contains 6 chocolates with the price of £1.00 or £3.50? Please state your preferred cost and quantity.
6) What price would you recommend for a Ferrero Rocher chocolate to be?
a) 30p or less
b) 50p
c) £1.00
d) £1.50
e) £2.00 or more
7) How would you want a chocolate advert to make you feel like? Circle one answer please.
a) Feel good.
b) A product that fights against something to protect you. For example, like toothpaste advert.
c) Popular
d) Become a part of the elite group.
8) About the ideas of the rebranding of the packaging for our campaign, Ferrero Rochers, what do you think about it? For example, you can talk about the logo, the use of the material, the graphics, decoration, typography, ingredients of the product on it and many more. Give a much-detailed answer as possible please.
9) Do you want a chocolate packaging to be fancying, include lots of decoration on it, have lots of labels with typography, and make the packaging big and bold? Your recommendation will guide us to the best chocolate packaging.
10) Where do you prefer buying your chocolates?
Circle one
a) Marks and Spencers
b) Waitrose
c) Sainsbury’s
d) Lidl
e) Aldi
f) Corner shops
g) Other shops (If yes, please name the particular shop)
11) Ferrero Rocher has made a range of chocolates, what do you think about them which one do you like the most?
12) If you were to rebrand a Ferrero Rocher would you like to keep the conventional elements similar or change it completely to make it unique and stand out? If yes, what would you substitute about it?
13) What chocolates in the market do you think stands out the most? Give as much as details as possible please.
Created by Maryam Latifi
Yet also, the packaging was a nuisance aswell as it was really unclear how it should look like. Therefore, I had to make a new questionnaire despite that we've already done a questionnaire before but than filmed and record it for our focus group research. However, this questionaire is given out to the student.
The open and closed questions are as followed:
1) Do you like eating Ferrero Rochers?
If yes, what do you like about it and do want to have it occasionally or often?
2) What packaging in the chocolate market would you prefer? For example, do you like your chocolates to be in a box, rapper, tinned or in something else? Give a much-detailed answer as possible.
3) If you were to design a packaging for a chocolate company what would the shape, colour, size, typography be?
4) How many chocolates would you prefer in a chocolate package?
a) 3-4
b) 6-9
c) Or lots of chocolates.
5) Do you want the ratio between the quantity and the cost to be even? For example, would you buy a chocolate box that contains 6 chocolates with the price of £1.00 or £3.50? Please state your preferred cost and quantity.
6) What price would you recommend for a Ferrero Rocher chocolate to be?
a) 30p or less
b) 50p
c) £1.00
d) £1.50
e) £2.00 or more
7) How would you want a chocolate advert to make you feel like? Circle one answer please.
a) Feel good.
b) A product that fights against something to protect you. For example, like toothpaste advert.
c) Popular
d) Become a part of the elite group.
8) About the ideas of the rebranding of the packaging for our campaign, Ferrero Rochers, what do you think about it? For example, you can talk about the logo, the use of the material, the graphics, decoration, typography, ingredients of the product on it and many more. Give a much-detailed answer as possible please.
9) Do you want a chocolate packaging to be fancying, include lots of decoration on it, have lots of labels with typography, and make the packaging big and bold? Your recommendation will guide us to the best chocolate packaging.
10) Where do you prefer buying your chocolates?
Circle one
a) Marks and Spencers
b) Waitrose
c) Sainsbury’s
d) Lidl
e) Aldi
f) Corner shops
g) Other shops (If yes, please name the particular shop)
11) Ferrero Rocher has made a range of chocolates, what do you think about them which one do you like the most?
12) If you were to rebrand a Ferrero Rocher would you like to keep the conventional elements similar or change it completely to make it unique and stand out? If yes, what would you substitute about it?
13) What chocolates in the market do you think stands out the most? Give as much as details as possible please.
Created by Maryam Latifi
Advert (AO2)
Planning for my advert production Unit 2 02/10/10
For this Unit 2 I have to prepare and plan in advance for the production of my advert. Therefore, I have planned what I require for my advert which is the following:
Props/Location
- We need real Ferrero Rocher chocolates.
- The packaging of the Ferrero Rolls must be made which has its slogan and logo on it.
- The sixth form common room is the location but it must be not too crowded as we only need 6 pupils must remain there.
- The sixth form common room is the only location that we use for our advert.
- We need school facilities in the sixth form common room such as books, pens, newspapers just to make the sixth form common room look original like it has been used by students.
- We need 3 male character and 3 female characters to promote anti- sex discriminatory practice.
- The six characters that we need must be no younger or older than my target audience aged 15 to 20.
- Camera, charged batteries and a tripod.
- As we all know adolescence is the life stage of stimulation, excitement, joyful, academic and all teenagers are into fashion and want to look appeal to their opposite or similar sex. The good example for this point is the X factor which has a wide range of young contestants.
- We also need chairs or sofas in the sixth form common room to make it appear like a real location where young people assembly together and hang around with each other.
- Finally, the characters must act professional to avoid misunderstandings or confusions.
Customs
- Fashionable custom like Jeans, Nike tops, shoes, accessories, collage bags, phone etc. anything that symbolically represents young people.
Characters
The 3 males are Claye, Omar, Luke and the 3 females are Anna, Mardjan and Anastasia.
Created by Maryam Latifi
For this Unit 2 I have to prepare and plan in advance for the production of my advert. Therefore, I have planned what I require for my advert which is the following:
Props/Location
- We need real Ferrero Rocher chocolates.
- The packaging of the Ferrero Rolls must be made which has its slogan and logo on it.
- The sixth form common room is the location but it must be not too crowded as we only need 6 pupils must remain there.
- The sixth form common room is the only location that we use for our advert.
- We need school facilities in the sixth form common room such as books, pens, newspapers just to make the sixth form common room look original like it has been used by students.
- We need 3 male character and 3 female characters to promote anti- sex discriminatory practice.
- The six characters that we need must be no younger or older than my target audience aged 15 to 20.
- Camera, charged batteries and a tripod.
- As we all know adolescence is the life stage of stimulation, excitement, joyful, academic and all teenagers are into fashion and want to look appeal to their opposite or similar sex. The good example for this point is the X factor which has a wide range of young contestants.
- We also need chairs or sofas in the sixth form common room to make it appear like a real location where young people assembly together and hang around with each other.
- Finally, the characters must act professional to avoid misunderstandings or confusions.
Customs
- Fashionable custom like Jeans, Nike tops, shoes, accessories, collage bags, phone etc. anything that symbolically represents young people.
Characters
The 3 males are Claye, Omar, Luke and the 3 females are Anna, Mardjan and Anastasia.
Created by Maryam Latifi
Thursday, 7 October 2010
Research at start of course (AO1) Level 3
My main findings are to :
- make it cheaper as it will become affortable for the teenager to purchase the product. Thus, we also need to balance the price as it shouldn't effect our company.
- create bold, vibrant and exoctic colours.
- Not to exaggerate too much when making the product (e.g. not decorate the packiging to much with typography or colours) Keep it balanced.
- Commercial can be humerous, hysterical, or romantic.
- Make it modern.
- Keep the conventional golden and shiny colour of Ferrero Rocher but remove the brown cups underneath.
- Make the packaging small enough as it enables teenagers to carry it around easily.
Likewise, the quantity of the chocolates in the packaging are fewer than normal as it's made for the teenage audience. This is because we don't want make the product unhealthy.
- Yet also, we've kept the company's name , 'Ferrero' but changed the 'Rochers' into 'Rolls' as it reflects our new packaging which is in a tube that enables the young customers to carry it portably and it fits in anywhere.
- Likewise, the lid of our packaging is reuseable.
In conclusion, our helpful collage counterparts has helped us thoroughly towards answering our questions.
Many thanks to Julian, Omar, Luke and Steven. (shown below)
Created by Maryam Latifi
- make it cheaper as it will become affortable for the teenager to purchase the product. Thus, we also need to balance the price as it shouldn't effect our company.
- create bold, vibrant and exoctic colours.
- Not to exaggerate too much when making the product (e.g. not decorate the packiging to much with typography or colours) Keep it balanced.
- Commercial can be humerous, hysterical, or romantic.
- Make it modern.
- Keep the conventional golden and shiny colour of Ferrero Rocher but remove the brown cups underneath.
- Make the packaging small enough as it enables teenagers to carry it around easily.
Likewise, the quantity of the chocolates in the packaging are fewer than normal as it's made for the teenage audience. This is because we don't want make the product unhealthy.
- Yet also, we've kept the company's name , 'Ferrero' but changed the 'Rochers' into 'Rolls' as it reflects our new packaging which is in a tube that enables the young customers to carry it portably and it fits in anywhere.
- Likewise, the lid of our packaging is reuseable.
In conclusion, our helpful collage counterparts has helped us thoroughly towards answering our questions.
Many thanks to Julian, Omar, Luke and Steven. (shown below)
Created by Maryam Latifi
Ferrero Rolls Animatic of my Storyboard Advert (AO2)
Created by Maryam Latifi.
Analysis about the anamatic of my storyboard.
Through anamatics my storyboard, perfectly shows that our advert starts, as the main character opens the door. From his point of view, he sees that his counterparts are laying lazy like on the sofa or playing around as if they have nothing to do. This signifies that they aren't very energetic, they're boring, have lack of energy. As a result, of this they will become unsuccessful in life due to lack of motivation reading through their body language and gesture.
To set a good example, we decided to domain Ferrero Rolls in the commercial so that it symbolically reflect to the teenage audience that they'll become energized, makes them 'feel good', puts volume into their life and by reading between the lines it, basically, conveys the message of 'live your life to the fullest' but at the same time balance it as the location is in an academic premises, the sixth form common room.
The sixth form common room is the perfect place to shot our video as it can be used at any time, there isn't anyone at lesson times disturbing you.
However, the storyboard continues as the main character who opens the door introduces the rebranded Ferrero Rolls to the female character and obviously, to the target audience aswell.
As the girl wakes up and sees him walking towards her, he than, offers her the chocolate, she takes it and eats it, as soon as she tastes the delicious creamy, crunchy, multilayer, multi-sensory chocolate and hazelnut delight. Instantly, she becomes excited, light hearted, energetic, and looks full of life. This way the chocolate becomes the key object/prop in the advert.
The main character, than, shares the delightful Ferrero Rolls to his friends as they created a rather dull, dark and sleepy atmosphere at the beginning, but, at the end they leave a positive, yet also light hearted mood behind.
At last, the slogan 'A piece for everyone makes you go crazy' connotes that the slogan reflects the advert as a 'feel good', 'time to celebrate', delicious, delightful, relaxing, joyful and indulging chocolate.
In conclusion, our advert is very short as it's 30 seconds long, yet also, it's a pack shot advert meaning the advert and the slogan is shown at the end.
Thus, the lines of appeal for my advert is that it has some elements of comedy/humour attached to it and the domain product, which is the Ferrero Rolls, is the solution to a serious problem which is that teenagers, academically, are often lazy and aren't motivated or energized enough to take on the pressures of life. As a result, they are more likely to stay unskilled in life.
This is why I have decided to use the chocolate as the main source to energize and motivate the teenage characters so the target audience too to take on the pressure of life much more beter.
Most importantly, the purpose of this advert is that I want to convey to the target audience that the rebranded chocolate, Ferrero Rolls, is mainly aimed at young people so that they taste the desirable chocolate and indulge themselves.
Yet also, it conveys to the target audience that whenever you or people are you, feel down, have lack of energy or aren't motivated enough give them the chocolate and taste the 'feel good' sense. Yet also, become wild.
Our anamatic enables us to make our storyboard more meaningful and understandable.
Created by Maryam Latifi!
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