My main findings are to :
- make it cheaper as it will become affortable for the teenager to purchase the product. Thus, we also need to balance the price as it shouldn't effect our company.
- create bold, vibrant and exoctic colours.
- Not to exaggerate too much when making the product (e.g. not decorate the packiging to much with typography or colours) Keep it balanced.
- Commercial can be humerous, hysterical, or romantic.
- Make it modern.
- Keep the conventional golden and shiny colour of Ferrero Rocher but remove the brown cups underneath.
- Make the packaging small enough as it enables teenagers to carry it around easily.
Likewise, the quantity of the chocolates in the packaging are fewer than normal as it's made for the teenage audience. This is because we don't want make the product unhealthy.
- Yet also, we've kept the company's name , 'Ferrero' but changed the 'Rochers' into 'Rolls' as it reflects our new packaging which is in a tube that enables the young customers to carry it portably and it fits in anywhere.
- Likewise, the lid of our packaging is reuseable.
In conclusion, our helpful collage counterparts has helped us thoroughly towards answering our questions.
Many thanks to Julian, Omar, Luke and Steven. (shown below)
Created by Maryam Latifi
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