Advert Production Unit 2 Ferrero Rolls Created by Maryam Latifi
Thursday, 30 September 2010
Friday, 24 September 2010
Focus Group Questions Research at the start of the course (AO1)
Feel free to answer these questions as we would like to know what you think ...
2. What do you think about the colours?
3. What do you think about the price?
4. Do you think this new design would appeal to more teenagers and why?
5. What do you not like about it?
6. What kind of adverts appeal to you more for example... funny humorous
7. How often do you buy Ferrero Rocher's?
8. Where do you see adverts mostly for example.... facebook pop-ups
9. Is there any negative or positive comments you have about our new product?
10. Can you think of any catchy slogans?
Created by Rukshana
Research at start of course (AO1)
This is a research task into similar adverts/ identifying conventions.
Upload three adverts that target a similar audience to mine and explain the conventions and line of appeal.
The first advert that is aiming at the same target audience as ours is shown above. Likewise, the advert is a packshot as it may not have a product to publish but it does tell the audience at the end what the objectives are and what it's aiming at.
The mood created in this advert varies as there is different types of lines of appeal used such as humerous, comedy and solution to a problem.
However, it is also more of a narrative like advert which is set to tell a story to the audience at the beginning and end the advert with a happy ending where the teenagers aren't afterall useless by messing about or hanging around doing nothing. So it's more than a 30 second advert.
Most improtantly, it breaks the strong stereotypical opinions about young people.
Personally, I like this commercial because the way it uses real life teenagers as actors to create a sense of realism makes it more appealing to the teenage audience.
The line of appeal on this advert is that it uses the advert as a solution to a problem. Here, the problem is that the advert is challenging the stereotypical views about young people. In society, either the media or individuals themselves commonly scapegoat the members of a group for doing something. For example, black African Carabbean boys are more likely to be scapegoated about stelling or something to do with crime. As a result, this advert has been produced to go against conventional views and thought of people about jufinilee issues.
In addition, this is a very powerful commercial as it begins with a very unusual situations where a group of teenagers are hanging or messing about in a park. As soon as the audience sees them they instantly, start labelling in there mind about the conventional or stereotypical teenagers. People will instantly create personal persepectives about young people. For example, they might think as soon as they see the commercial that they have nothing to do but being lazy, they're drunk, loud, smoking, fighting, disrespectful, swearing, wearing hoodies, and can't keep their trousers up. This makes it more appealing to the teenage audience as they know people will think or label them like this. For example, when somebody is robbed some people will immidiatly scapegoat the teenagers.
In conclusion, the voice over of the man on the commercial is very conventional and appealing as it uses the typical labels people make about teenagers. This advert makes people to actually think before they say something. For example, he's saying, ''is this your view of young people? drunk, loud, smoking, swearing, wearing hoodies, can't keep their trousers up''. Than he backs up the teenagers by saying'' Well think again , teenagers are more creative than ever before''.
Hereby, the purpose of this advert is to substitue people's traditional views about young people.
This connotes that people will actually say ''wait a minute'' he is right teenagers aren't always the way they are conventionally, labelled. So the convetional interpretations had been denied and almost removed from the people's minds.
Created by Maryam Latifi
Thursday, 23 September 2010
Research at start of course (AO1)
http://www.youtube.com/watch?v=TX6O4lY5tAA
Researching into similar adverts/ identifying conventions.
The video above has a similar target audience as mine which is boys and girls aged 17-19. The conventions in this advert to my advert is that they are aiming for the same age group as mine. moreover, the pace of the advert is fast similar to my advert. My advert is about Ferrero Rolls which has an excited fast paced track at the end as the teenagers get together and starts to get full of life and just dances and jumps around as conventional teenagers do.
The music of the advert the genre of rock and roll, energetic and motivated juveniles. Similar to mine where there behaviour/attitude at the end of my commercial is the same.
However, the advert on YouTube shows a group of young people getting together to produce a commercial about raising funds for The Teenage Fund Raising Cancer Trust, so these teenagers will be doing activities with the wider teenage public to raise money for the charity such as skaters and BMX riders will be present to gain more funding. Hereby, this will make the advert more appealing as it is using well known and popular people to persuade teenagers to come and see the performance and pay aswell. That will be the only way to get teenagers help them.
Intrestingly enough, the advert shows or starts to give direction or information about the event at the end so it's a pack shot advertisement. The purpose of this advert is persuade as much as young people to come to the fund raising event as possible to help the individuals whom are really in need for help.
Yet also, the lines of appeal for this advert is aspiration so they want and need more young people to raise more money to the vulnerable teenagers whom are really in need for someone or something.
Yet also, at the end the female character doesn't speak verbally but technically as if she is a robot this connotes that she is speaking for the teenage cancer patients which desperately needs help from the wider public but can't speak out due to there serious illnesses. As a matter of fact, eventhough the voice over of the robot like woman is not quite powerful in persuading the teenage audience or the wider public to fund money, in my view.
In addition, the costumes, props and location of the teenage commercial are very conventional. For instance, they've got a spray can on their hand as they will obviously, use graphic to connote meaning to the audience through writing and their costumes are black which connotes mystery, dominance and desire.
Also, the location is outdoors which will be very appealing to the teenage audience as they favour to stay outdoors and have fun rather than staying always indoors and make life boring.
Most importantly, the characters in the advert on YouTube where all young girls and boys similar to that from mine as I am using teenage characters aswell to make it more appealing.
In conclusion, this advert appeals to the teenage audience because ,firstly, it's very youthful through the use of props, customs and location. Secondly, the music was very up beating as it was mainly aimed at young rock and roll audiences. And the actors were, basically, representing the teenagers being creative.
In my opinion, to advert a Teenage Cancer Trust this advert that I saw on YouTube was entirely 100% successful or powerful advert to convey an effective message across.
The End!
Created by Maryam Latifi:)
Researching into similar adverts/ identifying conventions.
The video above has a similar target audience as mine which is boys and girls aged 17-19. The conventions in this advert to my advert is that they are aiming for the same age group as mine. moreover, the pace of the advert is fast similar to my advert. My advert is about Ferrero Rolls which has an excited fast paced track at the end as the teenagers get together and starts to get full of life and just dances and jumps around as conventional teenagers do.
The music of the advert the genre of rock and roll, energetic and motivated juveniles. Similar to mine where there behaviour/attitude at the end of my commercial is the same.
However, the advert on YouTube shows a group of young people getting together to produce a commercial about raising funds for The Teenage Fund Raising Cancer Trust, so these teenagers will be doing activities with the wider teenage public to raise money for the charity such as skaters and BMX riders will be present to gain more funding. Hereby, this will make the advert more appealing as it is using well known and popular people to persuade teenagers to come and see the performance and pay aswell. That will be the only way to get teenagers help them.
Intrestingly enough, the advert shows or starts to give direction or information about the event at the end so it's a pack shot advertisement. The purpose of this advert is persuade as much as young people to come to the fund raising event as possible to help the individuals whom are really in need for help.
Yet also, the lines of appeal for this advert is aspiration so they want and need more young people to raise more money to the vulnerable teenagers whom are really in need for someone or something.
Yet also, at the end the female character doesn't speak verbally but technically as if she is a robot this connotes that she is speaking for the teenage cancer patients which desperately needs help from the wider public but can't speak out due to there serious illnesses. As a matter of fact, eventhough the voice over of the robot like woman is not quite powerful in persuading the teenage audience or the wider public to fund money, in my view.
In addition, the costumes, props and location of the teenage commercial are very conventional. For instance, they've got a spray can on their hand as they will obviously, use graphic to connote meaning to the audience through writing and their costumes are black which connotes mystery, dominance and desire.
Also, the location is outdoors which will be very appealing to the teenage audience as they favour to stay outdoors and have fun rather than staying always indoors and make life boring.
Most importantly, the characters in the advert on YouTube where all young girls and boys similar to that from mine as I am using teenage characters aswell to make it more appealing.
In conclusion, this advert appeals to the teenage audience because ,firstly, it's very youthful through the use of props, customs and location. Secondly, the music was very up beating as it was mainly aimed at young rock and roll audiences. And the actors were, basically, representing the teenagers being creative.
In my opinion, to advert a Teenage Cancer Trust this advert that I saw on YouTube was entirely 100% successful or powerful advert to convey an effective message across.
The End!
Created by Maryam Latifi:)
Analysing Similar Adverts/ Identifying Conventions Research t the start of the course (A01)
This chocolate advert above is 45 minute long.
Finally, the last advert which I needed for the task described at the beginning of this blog is this, the Cadbudy chocolate advert, which is very successfully produced using highly skillful techniques to gain more consumers. Yet also, for me it's very inspirational as I learn from the techniques they've used such as lighting in the studio is very bright and makes the gorilla and his drummers stand out from everything else in the advert.
Again, the conventional source of this advert is that it shows the product at the end. Pack shots are mainly used to make the audience watch the advert until the end and guess what it's all about. Personally, I think the purpose of this advert is that it conveys to the audience that as you eat the chocolate you will see life much more in a surreal manner (e.g. seeing a money play on drummers and listen to an old song). However, there isn't any voice over to explain to the audience what's happening in the advert. As the image, character, and the advert itself tell the story.
To finalize the lines of appeal are surreal because we don't see a gorilla normally, playing drums and as he listens to the song he looks or feels very calm and relaxed. As a result, the surrealism makes the chocolate advert a comical and humorous type of advert.
It uses music to grab attention of the target audience which is teenagers and the setting of this is in a studio which is a perfect setting for an advert to gaze in teenagers to the advertisement of the chocolate product. This is because a studio connotes where celebrity mainly are. Therefore, this makes the gorilla seem as if though the is popular and well known for drumming, so this is way teenagers may like, the fact, that the main character is a gorilla playing on the main prop which is the drummer.
Most importantly, this advert is very memorable because its original as there is no such advert like this and the music is catchy, the lyrics are easy to remember. When seeing this advert, at the first time, it may have been confusing to understand how this relates to the Cadbury dairy milk chocolate, but at the end the slogan shows 'a glass and a half full of joy' which interprets that eating this chocolate makes you feel happy, this is shown by the facial expressions on the gorilla's face. The facial expressions show that the gorilla is feeling the music and is getting ready to play the drums doing something that obviously a gorilla doesn't do.
Overall, we could, as we have looked learned from the three adverts how to produce a successful advert for our target audience, we could consider to apply some or more techniques to our advert for Unit 2.
Created by Maryam Latifi
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