Analysing Similar Adverts/ Identifying Conventions Research t the start of the course (A01)

This chocolate advert above is 45 minute long.

Finally, the last advert which I needed for the task described at the beginning of this blog is this, the Cadbudy chocolate advert, which is very successfully produced using highly skillful techniques to gain more consumers. Yet also, for me it's very inspirational as I learn from the techniques they've used such as lighting in the studio is very bright and makes the gorilla and his drummers stand out from everything else in the advert.
Again, the conventional source of this advert is that it shows the product at the end. Pack shots are mainly used to make the audience watch the advert until the end and guess what it's all about. Personally, I think the purpose of this advert is that it conveys to the audience that as you eat the chocolate you will see life much more in a surreal manner (e.g. seeing a money play on drummers and listen to an old song). However, there isn't any voice over to explain to the audience what's happening in the advert. As the image, character, and the advert itself tell the story.
To finalize the lines of appeal are surreal because we don't see a gorilla normally, playing drums and as he listens to the song he looks or feels very calm and relaxed. As a result, the surrealism makes the chocolate advert a comical and humorous type of advert.
It uses music to grab attention of the target audience which is teenagers and the setting of this is in a studio which is a perfect setting for an advert to gaze in teenagers to the advertisement of the chocolate product. This is because a studio connotes where celebrity mainly are. Therefore, this makes the gorilla seem as if though the is popular and well known for drumming, so this is way teenagers may like, the fact, that the main character is a gorilla playing on the main prop which is the drummer.
Most importantly, this advert is very memorable because its original as there is no such advert like this and the music is catchy, the lyrics are easy to remember. When seeing this advert, at the first time, it may have been confusing to understand how this relates to the Cadbury dairy milk chocolate, but at the end the slogan shows 'a glass and a half full of joy' which interprets that eating this chocolate makes you feel happy, this is shown by the facial expressions on the gorilla's face. The facial expressions show that the gorilla is feeling the music and is getting ready to play the drums doing something that obviously a gorilla doesn't do.

Overall, we could, as we have looked learned from the three adverts how to produce a successful advert for our target audience, we could consider to apply some or more techniques to our advert for Unit 2.



Created by Maryam Latifi