Research at start of course (AO1)

http://www.youtube.com/watch?v=TX6O4lY5tAA
Researching into similar adverts/ identifying conventions.



The video above has a similar target audience as mine which is boys and girls aged 17-19. The conventions in this advert to my advert is that they are aiming for the same age group as mine. moreover, the pace of the advert is fast similar to my advert. My advert is about Ferrero Rolls which has an excited fast paced track at the end as the teenagers get together and starts to get full of life and just dances and jumps around as conventional teenagers do.
The music of the advert the genre of rock and roll, energetic and motivated juveniles. Similar to mine where there behaviour/attitude at the end of my commercial is the same.
However, the advert on YouTube shows a group of young people getting together to produce a commercial about raising funds for The Teenage Fund Raising Cancer Trust, so these teenagers will be doing activities with the wider teenage public to raise money for the charity such as skaters and BMX riders will be present to gain more funding. Hereby, this will make the advert more appealing as it is using well known and popular people to persuade teenagers to come and see the performance and pay aswell. That will be the only way to get teenagers help them.
Intrestingly enough, the advert shows or starts to give direction or information about the event at the end so it's a pack shot advertisement. The purpose of this advert is persuade as much as young people to come to the fund raising event as possible to help the individuals whom are really in need for help.
Yet also, the lines of appeal for this advert is aspiration so they want and need more young people to raise more money to the vulnerable teenagers whom are really in need for someone or something.


Yet also, at the end the female character doesn't speak verbally but technically as if she is a robot this connotes that she is speaking for the teenage cancer patients which desperately needs help from the wider public but can't speak out due to there serious illnesses. As a matter of fact, eventhough the voice over of the robot like woman is not quite powerful in persuading the teenage audience or the wider public to fund money, in my view.

In addition, the costumes, props and location of the teenage commercial are very conventional. For instance, they've got a spray can on their hand as they will obviously, use graphic to connote meaning to the audience through writing and their costumes are black which connotes mystery, dominance and desire.
Also, the location is outdoors which will be very appealing to the teenage audience as they favour to stay outdoors and have fun rather than staying always indoors and make life boring.
Most importantly, the characters in the advert on YouTube where all young girls and boys similar to that from mine as I am using teenage characters aswell to make it more appealing.

In conclusion, this advert appeals to the teenage audience because ,firstly, it's very youthful through the use of props, customs and location. Secondly, the music was very up beating as it was mainly aimed at young rock and roll audiences. And the actors were, basically, representing the teenagers being creative.
In my opinion, to advert a Teenage Cancer Trust this advert that I saw on YouTube was entirely 100% successful or powerful advert to convey an effective message across.

The End!

Created by Maryam Latifi:)