Research at start of course (AO1)

As I was really unsure about how my advert should look like or how to produce it.
Yet also, the packaging was a nuisance aswell as it was really unclear how it should look like. Therefore, I had to make a new questionnaire despite that we've already done a questionnaire before but than filmed and record it for our focus group research. However, this questionaire is given out to the student.

The open and closed questions are as followed:

1) Do you like eating Ferrero Rochers?
If yes, what do you like about it and do want to have it occasionally or often?

2) What packaging in the chocolate market would you prefer? For example, do you like your chocolates to be in a box, rapper, tinned or in something else? Give a much-detailed answer as possible.

3) If you were to design a packaging for a chocolate company what would the shape, colour, size, typography be?

4) How many chocolates would you prefer in a chocolate package?
a) 3-4
b) 6-9
c) Or lots of chocolates.

5) Do you want the ratio between the quantity and the cost to be even? For example, would you buy a chocolate box that contains 6 chocolates with the price of £1.00 or £3.50? Please state your preferred cost and quantity.

6) What price would you recommend for a Ferrero Rocher chocolate to be?
a) 30p or less
b) 50p
c) £1.00
d) £1.50
e) £2.00 or more

7) How would you want a chocolate advert to make you feel like? Circle one answer please.
a) Feel good.
b) A product that fights against something to protect you. For example, like toothpaste advert.
c) Popular
d) Become a part of the elite group.

8) About the ideas of the rebranding of the packaging for our campaign, Ferrero Rochers, what do you think about it? For example, you can talk about the logo, the use of the material, the graphics, decoration, typography, ingredients of the product on it and many more. Give a much-detailed answer as possible please.

9) Do you want a chocolate packaging to be fancying, include lots of decoration on it, have lots of labels with typography, and make the packaging big and bold? Your recommendation will guide us to the best chocolate packaging.

10) Where do you prefer buying your chocolates?
Circle one
a) Marks and Spencers
b) Waitrose
c) Sainsbury’s
d) Lidl
e) Aldi
f) Corner shops
g) Other shops (If yes, please name the particular shop)

11) Ferrero Rocher has made a range of chocolates, what do you think about them which one do you like the most?

12) If you were to rebrand a Ferrero Rocher would you like to keep the conventional elements similar or change it completely to make it unique and stand out? If yes, what would you substitute about it?

13) What chocolates in the market do you think stands out the most? Give as much as details as possible please.
Created by Maryam Latifi